Wedding and Event Designer.

meet Sherry

Founder | Creative Director

I know one thing for sure…. I love a celebration! Growing up in a close-knit family, weekly get-togethers were commonplace. It was, and still is, no big deal to host a gaggle of family at the drop of a hat!

When it was time for me to choose a career,

my love of retail therapy sent me straight to the “no sale is ever final” folks. I spent 10+ years learning exactly what that phrase meant and how great relationships with your customers can build a very successful brand and business. I have always been grateful for my retail roots. They taught me how to be a competent and capable leader, maintain standards and stay organized…. even when my right-brain mind wanted to be focused on the perfect jean fold or the prettiest window display.

After my daughter Emily was born,

I took a break from the corporate world; became a Mom and created a home. When it was time to return to work, I followed my heart and took a leap into the floral industry (it was a VERY BIG leap!).  In 2007 I joined a team of floral designers that I consider to be one of the very finest in New England. I was terrified and intimidated and really stinking scared, but I hunkered down and learned everything there was to know about flowers, event design, and teamwork….so, yes, I can answer any flower questions you have too…. BONUS!

Another 10 + years have passed,

and I now find myself taking yet another giant leap! This time not quite as blindly, a little bit wiser and a whole lot bolder. This leap feels familiar and a lot more like home. Ruby Collaborative is all my favorite things wrapped into a giant package that's tied with one big fabulous bow. After nearly 20 years (EEK) I’m doing what I love the most, celebrating, but this time, there are a few more folks at the table!

RI wedding and event designer

what I’ve learned along the way……

☙ When I do something, I do it with great commitment. I treat each new celebration like it’s my very own. My heart is entirely in it with you, and I will likely cry some happy tears with you before it’s over!

☙ I love organizational tools, lists, and really great pens!

☙ We will chat at length about color palettes, linens, ribbons, floor plans, cakes, escort cards, hairstyles, and other pretty details. I know you’ll forgive me when you see them all come together.

☙ I am as passionate about authenticity and keeping it real. I want everything I do to feel as good on the inside as it looks on the outside.

☙ "You get more bees with honey."